The Philippines’ epic action sports shop, GRIND, opened its fourth door in the Queen City of the South last August 30, 2023.
Located at the 2nd floor of the City Wing of SM Seaside City Cebu, the new store offers all the epic essentials for those living the life of action.
Known in the action sports community, GRIND is the go-to store for all things action sports. With brands like Quiksilver, Roxy, DC Shoes, Fox Racing and more, GRIND has been a mecca for action sports enthusiasts in the surf, skate, riding, and training scene.
“For over a decade, GRIND has been steadily strengthening the action sports community and expanding our presence here in Cebu is just one of our ways to make the local scene even more epic,” said John Vincent Gonzalez, marketing supervisor of GRIND Philippines.
During the store launch, GRIND also introduced the newest brands in its roster. With a kickass runway show, models rocked the stylish and functional sunglasses from Knockaround, the sickest kicks from cult brand Lakai, and the distinctly powerful lifestyle apparel from RVCA.
Right after, local reggae band Peace of Mind played their tunes, ending things on a high.
According to Gonzalez, they have more “exciting plans ahead” for the community coming in the next few months.
“We will be introducing more brands that will thrill not just the pros but also those who are looking to try out the lifestyle,” he added.
The event was brought together by Primer Group of Companies and SM Seaside City Cebu.
To ride even bigger action, follow GRIND Philippines through their socials at @grindphilippines and drop by their website grind.com.ph to snag the most epic action-packed gear!
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