DC SHOES: NEW LOOK, NEW LOCATION, NEW CHAPTER AT AYALA CEBU

DC Shoes Philippines celebrated the opening of its Ayala Center Cebu store at its new space. This new look and concept experience is the first here in SEA. The event, hosted by Bmac, brought together a diverse community of skateboarders, artists, and streetwear enthusiasts.

Bmac welcomed the crowd and shared the story of DC Shoes' first store in the Philippines, acknowledging the significance of the revamped location on Level 1 of Ayala Center Cebu.

Special guests from the local skateboarding and streetwear scenes were recognized for their contributions to the Cebuano love for DC Shoes.

Vince Gonzales, Marketing for Primer’s Action Sports Team, expressed gratitude to the community for their unwavering support. He emphasized the store's unique design and the importance of connecting with the local community.

Vince hinted at upcoming collections and collaborations, including exclusive global partnerships, and revealed plans for another DC store in Visayas this year.

The event featured thrilling performances by Dyha, Enrico Reems and Big Blooda Boki, along with exciting giveaways of DC gear and custom shoes by local artist Payter.

The video “FROM LANDMARKS TO LEGENDS: 15 YEARS OF DC IN CEBU“ paid tribute to the Cebuano skateboarding community's deep connection with DC Shoes.

The grand opening of DC Ayala Center Cebu showcased the evolution of a brand and the enduring spirit of a community united by a passion for skateboarding, art, music, and street culture. With exciting new collections and collaborations on the horizon, the future looks bright for DC Shoes in Cebu.