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The Balloon-popping Ceremony signifies the opening of Big Bad Wolf Book Sale Cebu 2024 (From left to right): Patrick Marcelo, Ikea Marketing & PR Manager; Carol Chuaying, Big Bad Wolf Books Philippines Managing Partner; Vice Mayor Raymond Alvin Garcia; Honorable Dondon Hontiveros, Cebu City Councilor; Terence Leong, Big Bad Wolf Books Head of Operations; Michelle Leslie Llanos, SM Malls VP for Visayas; and Anton del Prado, SM Malls Regional Operations Manager.
CEBU CITY, Philippines — Calling
all readers! Big Bad Wolf, the world’s biggest book sale, is back in Cebu City!
Happening from April 26 to May 5, the Book Sale is poised to draw in book
lovers from all over Cebu, and nearby provinces, transforming SM Seaside City
Cebu into a bustling hub of literary excitement.
This
time around, Big Bad Wolf Books is pulling out all the stops to make sure
customers get more than what they pay for. With exclusive offers like the
Buy-5-Get-1 promo plus a chance to win up to P10,000 worth of vouchers, this
much-awaited Cebu comeback is poised to be bigger, badder, and better, than
ever before! And that’s not all! Inflatable play areas, designed to spark
imagination and add a layer of fun, await the youngest visitors. Little ones
are free to let their imagination run wild while the adults browse through the
treasure trove of books available.
Adding
to the excitement, Swedish home furniture brand IKEA will also be present at
the book sale, delighting attendees with a cozy treat. Plus, one lucky winner
will get a chance to score up to P50,000 worth of prizes. Customers should keep
an eye on Big Bad Wolf’s social media accounts for more details on this
exciting opportunity.
Ikea PH x Big Bad Wolf Books.
The
VIP opening of the Big Bad Wolf Book Sale in Cebu was marked by the presence of
Cebu City Vice Mayor Raymond Alvin Garcia; Cebu City Mayor Michael L. Rama’s
representative Atty. Mikel Rama; and Cebu City Councilor Hon. Dondon Hontiveros
who kicked off the book sale to officially welcome the media, friends of Big
Bad Wolf, and select VIP guests.
Representatives
from Big Bad Wolf Books’ partners, including IKEA Marketing & PR Manager
Patrick Marcelo, also graced the event with their presence.
and Terence Leong, Big Bad Wolf Books Head of Operations.
“We
are overwhelmed by the warm welcome we have received from the people in Cebu
and nearby areas considering it has only been a few months since we were here
last,” said Carol Chuaying, Philippine Partner of Big Bad Wolf. “We’re thrilled
to see the community come together to celebrate literature in such a vibrant
way.”
Terence
Leong, Head of Big Bad Wolf, also expressed gratitude for the public’s
consistent enthusiasm for the book sale stating, “It’s always fulfilling to see
how eager people are to welcome Big Bad Wolf in their cities. The sight of
people, especially the young children, enjoying reading is a great reminder of
why we do what we do.”
He
added, “We’re grateful for the incredible support from our community and look
forward to more opportunities to ignite a passion for reading.”
Sea of books at Big Bad Wolf Book Sale Cebu 2024.
Guests
will be treated to a collection of reads ranging from timeless classics to
contemporary bestsellers across various genres, plus a series of fun and
engaging activities, to make their visit an even more unforgettable reading
adventure. The Big Bad Wolf Book Sale guarantees an unparalleled literary
experience for seasoned book enthusiasts and budding readers alike.
Don’t
miss out! The Big Bad Wolf Book Sale runs from April 26 to May 5, 2024, at SM
Seaside City Cebu. Doors open daily at 10:00 AM to 9:00 PM, and admission is
free! Grab your totes and get ready for a book shopping extravaganza like never
before!
For more information regarding Big Bad Wolf’s current and upcoming
Book Sales, you can visit their website or
check out their social media accounts (Facebook | Instagram)
About Big
Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew
Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In
the words of the company’s founders, Big Bad Wolf aims to cultivate reading
habits, increase English literacy worldwide, and build a new generation of
readers by making books more affordable and accessible to everyone.
One of the company’s best highlights is its
book sales, which is popular among readers around the world. As a global
reading advocacy initiative, the sales aim to encourage people of all ages to
discover the joys of reading, inspire them to pursue their dreams, and,
importantly, empower them with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 15 countries
and 37 cities. Among these include different cities in Asia like Malaysia,
Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company
has also begun branching out to book readers outside the Asia Pacific, having
held book tours in Tanzania, Kenya, and the United Arab Emirates.
Media
Contacts
Raye Sanchez | Media Relations Officer | Centaur Marketing
pr@centaurmarketing.co | raye@centaurmarketing.co
Melody Osorio | Social Media and Accounts Manager | Centaur Marketing
melody@centaurmarketing.co
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