Cebu,
Philippines (July 16, 2025) – Get ready, Cebu. Big Bad Wolf Books is back,
and it’s bringing with it a bigger, badder reading experience! From July 25 to
August 4, 2025, the world’s biggest book sale opens its doors at the GMall Cebu
Atrium Area for the first time ever, promising a fun book frenzy of stories and
steals for readers.
With hundreds of thousands of
brand-new books, jaw-dropping discounts of up to 95% off, and an unwavering
mission to make reading more accessible to all, Big Bad Wolf is ready to
deliver its boldest, most rebellious book event yet.
“We’re not here to blend in. We’re
here to flip the script—on what a book sale can be, and who gets to be part of
the story,” said Big Bad Wolf Books Co-Founder Jacqueline Ng during the
official press conference.
Cebuanos can expect fresh finds and
exciting surprises throughout the sale. From first-time visitors to certified
book hoarders, everyone will find something to love. This year’s Cebu sale,
expect brand-new titles never before seen that will surprise even our most
loyal fans. Whether you’re a quiet reader, a loud book hoarder, or a parent on
a mission to raise a reader, this is your playground. Dive into self-help
reads, inspiring non-fiction, children’s picture books, and BookTok favorites
in a lineup that offers an entirely new selection of titles:
|
Beautiful World, Where Are You
(Hardcover) Author: Sally Rooney Original Price: Php 1,100 BBW Price: Php 500 |
Check & Mate (NEW) Author: Ali Hazelwood Original Price: Php 1,100 BBW Price: Php 440 |
|
The Big Human Body Activity
Book Author: Ben Elcomb Original Price: Php 950 BBW Price: Php 280 |
The Pokémon Annual 2025 (NEW) Author: Pokémon Original Price: Php 600 BBW Price: Php 280 |
|
Andrew Carnegie’s Mental
Dynamite (Hardcover) Author: Napoleon Hill Original Price: Php 2,200 BBW Price: Php 560 |
Rule Your Day (Hardcover) Author: Joel Osteen Original Price: Php 1,800 BBW Price: Php 340 |
Get
VIP Access with Share & Win Promo
Want to be first in line? Big Bad Wolf
Books is once again opening its “Share & Win” promo, where lucky readers
can snag exclusive VIP access before the doors officially open.
To join, simply share the event
announcement, tag three book-loving friends, and use the official hashtags:
#BBWCebu2025, #BookItToGMall, #BadderThanEver, #BigBadWolf,
#BBWPhilippines2025, and #SharingKnowledgeGlobally.
A total of 500 winners will be selected, each receiving exclusive early access
passes good for three people. Don’t miss this opportunity to be among the first
to discover the best titles and biggest deals!
Epic
Deals Await Cebuano Readers
Beyond fang-tastic discounts of up to
95% off, shoppers can also enjoy special tiered promos. Those who spend a
minimum of ₱2,000 will instantly get ₱200 off their total bill, while those who
reach ₱5,000 in purchases will receive ₱500 off at checkout.
Big Bad Wolf Books is also extending
its advocacy to schools and libraries. Institutions that spend a minimum of
₱30,000 are eligible for a 10% discount on English books—a unique opportunity
to support classrooms, learning hubs, and reading corners across the region.
Red
Readerhood Brings Books to Boystown and Girlstown
The Red Readerhood Program makes its
return for Big Bad Wolf Books global literacy initiative designed to provide
books to underserved children and communities. For its Cebu book sale, Big Bad
Wolf Books is donating 1,000 books each to Boystown and Girlstown Cebu,
nonprofit institutions committed to giving care and educational opportunities
to young people in need.
The press conference also featured a
heartfelt performance by the children of Boystown and Girlstown, showcasing the
creativity, energy, and promise that literacy can help unlock. Red Readerhood
continues to stand as a testament to the belief that every child deserves the
chance to read, dream, and shape their own future.
More
Than a Sale, It’s a Statement
Big Bad Wolf Books isn’t just a
shopping event. It’s a movement—a challenge to the ordinary and a call to
rediscover what reading can do, and who it’s really for. This isn’t just an
event filled with books, it’s a bold declaration that books belong in every
home, in every hand. Before you head out, here’s a quick reminder of what to
expect:
Venue:
GMall Cebu
Dates: July 25 to
August 4, 2025
Prices:
Up to 95% off on brand-new books
Cause: Book
donations to Boystown and Girlstown under Red Readerhood
Surprise: New titles
never before seen in Cebu
So pack your bags, bring your
strongest friend (or a trolley), and prepare to get booked. Admission is free,
and the book sale runs daily from 10:00 AM to 9:00 PM at GMall Cebu, from July
25 to August 4, 2025.
For more information regarding Big Bad
Wolf’s current and upcoming Book Sales, you can visit their website or check
out their social media accounts (Facebook | Instagram).
###
About Big
Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in
2009 and first launched in Kuala Lumpur, Malaysia. In the words of the
company’s founders, Big Bad Wolf aims to cultivate reading habits, increase
English literacy worldwide, and build a new generation of readers by making
books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is
popular among readers around the world. As a global reading advocacy
initiative, the sales aim to encourage people of all ages to discover the joys
of reading, inspire them to pursue their dreams, and, importantly, empower them
with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 17 countries and 49 cities. Among
these include different cities in Asia like Malaysia, Cambodia, Manila,
Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun
branching out to book readers outside the Asia Pacific, having held book tours
in Tanzania, Kenya, and the United Arab Emirates and most recently, to Saudi
Arabia and Egypt.
Media Contact
Elisha
Mae Urmeneta | Marketing Support | Centaur Marketing
elisha.urmeneta@centaurmarketing.co
Cathriona
Ramoso | Accounts Executive | Centaur Marketing
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