Cebu,
Philippines (July 25, 2025) – Cebu, are you ready to unleash your inner book
beast? Big Bad Wolf Books made its
long-awaited return to Cebu, kicking off its 2025 book sale with an opening
celebration at the Atrium Area of GMall Cebu. Running from July 25 to August 4,
from 10AM to 9PM daily, the world’s biggest book sale returns to the Queen City
of the South with thousands of brand-new books and untamed discounts you’ll
want to sink your teeth into.
Eager readers, loyal fans, and
first-timers alike gathered early to welcome back the world’s biggest book sale
and that unmistakable bookish joy that has defined every Big Bad Wolf
experience for every sale. The book sale in Cebu also offers visitors a chance
to help support The Sisters of Mary Schools through Big Bad Wolf’s Red
Readerhood Program.
A Howl of Thanks from Red Readerhood
Beneficiary
The event’s grand welcome featured heartfelt messages from Big Bad
Wolf Books Co-Founder Jacqueline Ng, who shared her excitement about being back
in Cebu and the company’s continued mission to make books more accessible to
every Filipino through the Red Readerhood Program.
“It’s always a pleasure to come back to Cebu,” said Jacqueline Ng. “There’s a
real love for reading here that we’ve felt every time we visit. The support
from the Cebuano community means so much to us. It’s this shared passion that
fuels our mission to get books in the hands of those who need it and inspire a
lifelong love for reading.”
Setting the tone for the day, Red
Readerhood beneficiaries from The Sisters of Mary School, Boystown and
Girlstown, took center stage in a powerful showcase of talent and gratitude. A
moving choir performance by Boystown and a beautiful violin set by Girlstown
students uplifted the event.
Additionally, Big Bad Wolf Books
turned over 500 books to Gawad Kalinga, making another meaningful step in
sharing the joy of reading with Filipino communities. Known for providing
housing, improving access to learning, and nurturing hope through its programs,
Gawad Kalinga embodies the same values of dignity and opportunity that drive
the Red Readerhood Program.
Ley Almeda, Country Head of Big Bad
Wolf Books Philippines, also expressed deep appreciation for the warm welcome
from the Cebuano community, saying, “Working with The Sisters of Mary Schools
through our Red Readerhood Program is an honor. When we see students perform
like this, we’re reminded of exactly why we do what we do,” said Ley Almeda.
Through the Red Readerhood Program,
Big Bad Wolf Books continues to empower underserved youth by donating books
directly to partner schools. This year, every purchase and every donation helps
young minds from The Sisters of Mary Schools to fall in love with the magic of
reading.
Fierce Reader Discounts and Savings for
School Wolfies
The 2025 Big Bad Wolf Cebu Book Sale
comes fully loaded with tiered promos that make it easier than ever to grow
your book den. Spend ₱2,000 and instantly slash ₱200 off your total. Go beast
mode with a ₱5,000 book haul and enjoy a ₱500 discount at checkout.
Schools and libraries also get a 10% discount on English titles for purchases
of ₱30,000 or more, perfect for stocking up classroom shelves. What about
students? Just flash your valid student ID and enjoy an automatic 5% discount,
no minimum spend required. Plus, Big Bad Wolf Books is cooking up a special
promo just for readers from nearby provinces, so keep your eye on their social
media pages to know more.
Hunt
Books, Find Joy, Join the Pack
Whether you’re hunting for that rare
title, bonding with fellow readers, or just looking to spark a lifelong love of
books, book it to the Big Bad Wolf Book Sale at GMall Cebu and experience the
sale that’s turning pages—and lives—across the country. The Big Bad Wolf Cebu
Book Sale runs from July 25 to August 4 at the Atrium of GMall of Cebu, open
daily from 10AM to 9PM.
For more information regarding Big Bad
Wolf’s current and upcoming Book Sales, you can visit their website or check
out their social media accounts (Facebook | Instagram).
###
About Big
Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in
2009 and first launched in Kuala Lumpur, Malaysia. In the words of the
company’s founders, Big Bad Wolf aims to cultivate reading habits, increase
English literacy worldwide, and build a new generation of readers by making
books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is
popular among readers around the world. As a global reading advocacy
initiative, the sales aim to encourage people of all ages to discover the joys
of reading, inspire them to pursue their dreams, and, importantly, empower them
with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 17 countries and 49 cities. Among
these include different cities in Asia like Malaysia, Cambodia, Manila,
Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun
branching out to book readers outside the Asia Pacific, having held book tours
in Tanzania, Kenya, and the United Arab Emirates and most recently, to Saudi
Arabia and Egypt.
Media Contact
Elisha
Mae Urmeneta | Accounts Executive | Centaur Marketing
elisha.urmeneta@centaurmarketing.co
Cathriona
Ramoso | Accounts Executive | Centaur Marketing
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