𝐒𝐨𝐧𝐲 𝐁𝐫𝐢𝐧𝐠𝐬 𝐭𝐡𝐞 𝐁𝐞𝐚𝐭 𝐭𝐨 𝐂𝐞𝐛𝐮 𝐰𝐢𝐭𝐡 𝐔𝐋𝐓 𝐏𝐨𝐰𝐞𝐫 𝐒𝐨𝐮𝐧𝐝: 𝐀𝐟𝐭𝐞𝐫 𝐇𝐨𝐮𝐫𝐬

KAIA shows up in true ULT Fashion–fearless, stylish, and ready to perform

 

Cebu City, Philippines – Following the success of ULT Power Sound: Vibe Live in BGC, Sony Philippines brought the party to Cebu with ULT Power Sound: After Hours at Trademark Bar, Best Hip-hop Club, Cebu.

 

Marking a milestone for the brand, this first-ever regional leg of the ULT Power Sound series turned up the volume in the Queen City of the South–celebrating Cebu’s vibrant music scene and fearless creative energy. From electrifying performances to streetwear-inspired looks, the night captured the pulse of Cebu’s young and dynamic crowd, proving that the ULT experience hits just as hard beyond Manila.

 

Powerful Sound Meets Purpose

Kicking off the event, Mr. Shuhei Sugihara, President and Managing Director of Sony Philippines, welcomed guests and media by presenting Sony’s mission of delivering KANDO–a Japanese term meaning moved emotion–through the power of creativity and technology. He emphasized Sony’s goal of inspiring the next generation of creators, saying, “We aim to be the brand that’s chosen by the next generation around the world to continuously create Kando moments.” Sugihara also reaffirmed Sony’s commitment to merging innovation and emotion across its entertainment businesses–from music and movies to gaming and imaging.

Shuhei Sugihara and Kentaro Imamura strike a pose with the ULT Power Sound

 Following him, Mr. Kentaro Imamura, Marketing Director, introduced Sony’s global “For The Music” campaign, which unites the brand’s audio products under one vision, to bring people closer to the music they love. “For The Music is for everyone who lives and breathes sound,” he shared. “Whether they’re creating music or simply enjoying it, Sony’s audio technology delivers powerful, emotional experiences made for them.” Imamura also highlighted the campaign’s connection to the local music community through collaborations with artists like Maki, Jeremy G, James Reid and Billboard Philippines, showcasing Sony’s ongoing support for Filipino talent.

  

A Night of Bold Performances

Headliners KAIA, Shoti and SZHD ignited the stage with powerful performances that embodied the ULT spirit–unapologetically loud, creative, and energetic. SZHD, known for their “Sacrifice, Zeal, Heart, and Determination” opened the night with a powerful performance that showcased their dynamic dance moves. They gained international recognition by performing at the East Asia Super League (EASL) Final Four 2024 and they also have the title of the official dance choreography team for the Sinulog 2025 Free Interpretation Category.

SZHD tore up the stage with their dance performance

 Rising hip-hop artist Shoti amped up the energy with his viral hits and crowd-swaying charisma. The young Cebuano hit-maker had been known through his viral hit “LDR”, which has garnered a total of 55 million streams.

Rising artist Shoti turns up the energy with his signature charisma and style.

Ending the night with explosive flair, KAIA, the all-female P-pop group known for their strong vocals and empowering hits, showcased their distinct bubblegum sound and vibrant energy. Performing hits like “Turn Up” and “Walang Biruan”, alongside their fan favorites like “Dalawa” and their viral TikTok hit “TANGA”. KAIA showcased their signature blend of confidence and charisma, perfectly matching the night’s bold and electrifying ULT vibe.

P-Pop girl group KAIA closes the night with a fierce, high-energy performance.

 

 

Experience the Power

Guests also got an inside look at the latest ULT Power Sound line up as Mr. Arbie Bandiling, Senior Product & Marketing Communications Executive – Personal Audio Systems, discussed how the series combines cutting-edge technology with fashion and lifestyle. “Customers today don’t just look for functionality–they use their gadgets as a form of self-expression.” He also highlighted the ULT Button for customizable bass, Sound Field Optimization for enhanced clarity, and stylish designs that allow users to “Carry the party wherever they go.”

Attendees trying out the stylish designs of the ULT Power Sound Series

 

Demo zones are situated within the venue featuring the ULT Power Sound lineup–ULT Tower 9 (SRP 52,199), ULT Tower 9 AC (SRP 39,999), ULT Field 5 (SRP 19,999), ULT Field 3 (SRP

10,999) and ULT Mic (SRP 9,999). The Tower models impressed with deep, room-shaking bass and vibrant lighting effects, while the Field speakers showcased portability and powerful clarity. Completing the experience, the ULT Mic delivered studio-level vocal precision, matching the night’s dynamic live acts. Keeping the part alive in between sets was DJ Steve Cortes, who amped up the crowd with his signature beats and mixes, perfectly complementing the night’s bold and high-energy atmosphere.

 

ULT Power Sound: After Hours reinforced Sony’s commitment to connecting with young, creative audiences–inviting Filipinos to Feel the Power, Live the Sound.

 

For more information on the ULT Power Sound series, visit www.sony.com.ph

 

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About Sony Electronics (Singapore)

Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

 

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

 

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

 

For media enquiries, please contact:

 

Pearl Avone Lumanao Marketing Communications Head Sony Philippines Email: PearlAvone.Lumanao@sony.com

Angela Jacob-Batin General Manager DigistarPH Email: angela.jacob@digistarph.com