𝐐𝐮𝐢𝐤𝐬𝐢𝐥𝐯𝐞𝐫 𝐁𝐫𝐢𝐧𝐠𝐬 𝐭𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐒𝐮𝐫𝐟 𝐚𝐧𝐝 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐇𝐮𝐛 𝐭𝐨 𝐀𝐲𝐚𝐥𝐚 𝐂𝐞𝐧𝐭𝐞𝐫 𝐂𝐞𝐛𝐮

CEBU CITY, PHILIPPINES — Riding the wave of its recent flagship refresh, Quiksilver Philippines is officially bringing the ultimate coastal lifestyle back to where it all began. Distributed by the Primer Group of Companies, the iconic brand has just opened its 12th store in the Philippines, setting up shop right at the 2nd Level of Ayala Center Cebu.

This opening marks a major milestone for the brand. Cebu holds a special place in the history of Quiksilver Philippines as the home of its very first store in the country, which opened 15 years ago. As the brand returns to Cebu for its 12th store nationwide, Quiksilver Philippines wants to say a massive “Daghang Salamat” to all the Cebuanos for the incredible love and support throughout the years.

The new space marks an exciting expansion, offering a fresh retail concept and an immersive experience curated especially for Cebuano surfers, adventure seekers, and beach lovers. Quiksilver, Roxy, and DC Shoes All Under One Roof

The Ayala Center Cebu branch is a full lifestyle destination. To give Cebuano shoppers the complete experience, the new location proudly houses three iconic brands in one spot:

Quiksilver: Explore the freshest lineup of high performance boardshorts, casual everyday apparel, and premium gear built for the modern adventurer.

Roxy: Dive into the highly anticipated new limited piece collections from Roxy, featuring vibrant swimwear, beach to street apparel, and activewear. DC Shoes: Streetwear and skate enthusiasts can also celebrate because a dedicated DC Shoes section is fully integrated inside the store, bringing raw skate culture straight into the mix.

Grab the Limited Edition Philippine Destination Tees

Cebuano fans can finally score Quiksilver’s highly coveted, limited edition Philippine Destination Tees. These exclusive designs celebrate the country's rich surf heritage and stunning tropical spots, making them an absolute must have for locals and travelers alike.

Whether you are packing your bags for a weekend trip, heading out to catch some waves, or just looking to elevate your daily style, this new space has you completely covered.

Drop by and Check It Out The 12th Quiksilver store is officially open to the public during regular mall hours. Swing by the brand new space at the 2nd Level of Ayala Center Cebu to explore the latest curated drops, top tier boardshorts, and exclusive apparel collections.

For the latest updates, follow @QuiksilverPH and @RoxyPH on Instagram and Facebook, or check out the official website at www.quiksilver.com.ph

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