𝐒𝐞𝐫𝐢𝐨𝐮𝐬 𝐒𝐭𝐞𝐚𝐥𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐏𝐫𝐢𝐦𝐞𝐫 𝐄𝐧𝐝 𝐨𝐟 𝐒𝐮𝐦𝐦𝐞𝐫 𝐒𝐚𝐥𝐞

Shake off the workday blues and head on to the ultimate end of summer shopping spree in town. From May 29 to 31, 2026, the Activity Center of Ayala Mall Central Bloc is transforming into a retail paradise for the highly anticipated Primer End of Summer Sale.

Whether you’re planning a last-minute beach getaway, gearing up for a mountain hike, or just looking to upgrade your street-style game, this three-day weekend event has you covered with massive deals on world-class brands. For the Beach & Surf Bums, you can ride the style wave with cool apparel and swimwear from Billabong, Quiksilver, and Roxy, and slip into the ultimate comfort with Reef footwear. And if you’re seeking for adventure, gear up for the trails or the concrete jungle with rugged apparel from Columbia and FOX. Delsey and Hedgren will be joining the great brand lineup to upgrade your luggage and travel gear with sleek and durable pieces. And of course for the for the daily commuters and trendsetters, you can score the perfect everyday bags from Herschel and Hellolulu, and step out in ultra-comfy, eco-friendly kicks from Allbirds and Native. Upgrading your wardrobe is the perfect excuse to hang out at Ayala Central Bloc during the Primer Summer Sale. Expect high energy, incredible discounts, and the chance to snag those premium items you’ve had on your wishlist all year longfor a fraction of the price.