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 POP MART Brings Blind-Box Craze to Cebu

in Regional Growth Push

POP MART is expanding its presence in the Philippines beyond Metro Manila with the opening of its first pop-up store in Cebu City on June 5 at Ayala Center Cebu, marking the brand's first entry into the Visayas market.

The Cebu store features one of the well loved characters of the brand, CRYBABY. The opening follows POP MART's rapid expansion in Metro Manila, where the brand launched multiple locations over the past six months, including SM Megamall, SM Aura, SM North EDSA and Mall of Asia.

The Cebu opening reflects POP MART's continued expansion beyond the capital as demand for character-led collectibles grows among younger consumers.

The Cebu expansion comes as retailers increasingly view the Visayas region as a high-growth consumer market, supported by rising disposable incomes, tourism recovery and the continued growth of business process outsourcing operations in the province.

POP MART, known globally for its "blind box" retail concept, has built a loyal following through designer toys and limited-edition collaborations that turn collectible purchases into a gamified and exciting shopping experience.

This expansion in the Philippines reflects broader momentum across Southeast Asia, where collectibles culture continues to grow through active fan communities, social media engagement, and strong demand for limited-edition products.

For Cebu, the opening adds another internationally recognized lifestyle brand to the city' s growing retail mix, as demand for experience-led and trend-driven concepts continues to rise among younger consumers.