𝐎𝐧𝐞 𝐑𝐨𝐨𝐟, 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐇𝐨𝐦𝐞𝐬: 𝐌𝐢𝐝𝐞𝐚 𝐎𝐩𝐞𝐧𝐬 𝐅𝐢𝐫𝐬𝐭 𝐕𝐢𝐬𝐚𝐲𝐚𝐬-𝐌𝐢𝐧𝐝𝐚𝐧𝐚𝐨 𝐂𝐨𝐧𝐜𝐞𝐩𝐭 𝐒𝐭𝐨𝐫𝐞 𝐢𝐧 𝐂𝐞𝐛𝐮

Anyone who has shopped for home appliances knows the routine—walking from one store to another, comparing features, prices, and brands before making a decision. Midea hopes to change that experience with the opening of its first concept store in the Visayas and Mindanao on July 16, at GQS Plaza in Banilad, Cebu City.

Launched through its partnership with Echo Appliance Center—located right beside the concept store—the new showroom brings together Midea and Toshiba home appliances under one roof. Shoppers can explore a wide range of products, from refrigerators, washing machines, and air conditioners to microwaves, ovens, and other everyday home essentials in a modern, interactive setting.

Recognized as a global leader in smart home appliances, Midea has built its reputation on delivering reliable, budget-friendly products that make everyday living more convenient. Complementing the lineup are Toshiba home appliances, known for combining Japanese aesthetic craftsmanship with smart, energy-efficient technology designed for modern households.

"It's convenient to see and compare everything in one place," one early shopper shared while touring the showroom. "It definitely makes choosing easier."

Situated beside UC Banilad, with Echo Appliance Center just next door, the new concept store offers Cebuanos a fresh way to experience trusted home appliance brands. After all, a smarter home often begins with smarter choices—and sometimes, those choices are waiting just behind one door.

Midea

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