𝐑𝐨𝐬𝐞 𝐏𝐡𝐚𝐫𝐦𝐚𝐜𝐲 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐌𝐨𝐦 & 𝐊𝐢𝐝𝐬 𝐌𝐞𝐠𝐚 𝐒𝐚𝐥𝐞 𝐢𝐧 𝐂𝐞𝐛𝐮, 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐔𝐩 𝐭𝐨 𝟓𝟎% 𝐎𝐟𝐟 𝐚𝐧𝐝 𝐅𝐚𝐦𝐢𝐥𝐲 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬

CEBU CITY, Philippines — Rose Pharmacy officially opened its Mom & Kids Mega Sale on Wednesday, July 29, at the Robinsons Galleria Cebu Atrium, bringing together major discounts on family essentials, children's activities, and wellness products in a two-day event aimed at helping Filipino families save while enjoying quality time together.

The sale, which runs until July 30, offers shoppers up to 50% off on a wide range of products, including mom and baby essentials, children's health and wellness items, personal care products, and household necessities. The event also features Buy 1 Take 1 promotions and interactive activities designed to make shopping more enjoyable for families.

The opening was marked by a ribbon-cutting ceremony attended by Michael So, general manager of Rose Pharmacy; Abigail Tolentino, deputy general manager; Shelldon Jagdon, assistant vice president for merchandising; Richard Sarmiento, Robinsons Galleria Cebu mall manager; and Allan Anthony Armamento, operations director of Robinsons Galleria Cebu.

The event is open to the public throughout its two-day run at the Robinsons Galleria Cebu Atrium.

Rose Pharmacy said the initiative is part of its continuing commitment to making healthcare and wellness products more accessible while creating meaningful experiences for families. Organizers expect shoppers from across Metro Cebu to take advantage of the limited-time promotions, particularly as families continue seeking value on essential household purchases.

In addition to discounted products, the event features a dedicated Arts & Crafts Station, where children can participate in drawing, coloring, and hands-on creative activities while their parents browse the sale. The activity area allows young visitors to create personalized keepsakes, adding a recreational component to what is traditionally a shopping event.

The combination of retail promotions and family-centered activities reflects a growing trend among retailers to transform sales events into community experiences that encourage longer visits and greater customer engagement.

"This event is about more than offering discounts," organizers said during the opening program. "It is about creating a space where families can shop together, spend time together, and enjoy activities that make the experience memorable."

Throughout the venue, shoppers explored displays featuring infant care products, vitamins, wellness supplements, personal hygiene items, and household essentials. Promotional booths showcased exclusive offers available only during the event, while families with young children visited the activity area as the opening-day crowd steadily grew.

Rose Pharmacy has long positioned itself as a trusted provider of healthcare, pharmaceutical, and wellness products across the country. Through campaigns such as the Mom & Kids Mega Sale, the company continues to expand initiatives that combine affordability with customer engagement, particularly for parents seeking practical savings on everyday necessities.

Mall officials welcomed the partnership, noting that events of this nature help strengthen Robinsons Galleria Cebu as a destination for both shopping and family-oriented activities.

The Mom & Kids Mega Sale continues through Thursday, July 30, at the Robinsons Galleria Cebu Atrium. Families visiting the event can still take advantage of exclusive discounts, Buy 1 Take 1 deals, and children's activities before the limited-time promotion concludes.

For Cebu families looking to stretch their household budget without sacrificing quality, the two-day event offers a timely opportunity to shop for essentials, entertain the kids, and make the most of substantial savings under one roof.