The Philippine Franchise Association (PFA) returns with its biggest regional franchise show from July 31 to August 1, 2026 — a premier event designed to empower aspiring entrepreneurs and grow franchise opportunities across the Visayas Region. The two-day expo opens today, July 31, at the Mountain Wing Atrium, SM Seaside City Cebu.
Beyond the expo, visitors can join an enriching line-up of seminars and forums, including:
“Franchising remains one of the most accessible and proven pathways to business ownership, and through Franchise Negosyo Visayas Expo, we hope to open more doors for Filipinos who dream of building their own enterprise.” said Mr. Steve Benitez, President of the Philippine Franchise Association
Franchise Negosyo Visayas Expo is FREE and open to the public, and is an ideal opportunity for individuals looking to start their own business, diversify their investments, or simply learn more about the booming franchise sector in the Philippines.
Know the participating exhibitors through the digital directory : https://drive.google.com/drive/folders/12kXSgqfB82s1gyD6hApdz5pdv5KaKEn6
• 5 Ways to Grow Your Profit: a practical, free session with Coach Camille Conanan, Business Coach at ActionCOACH Philippines, on proven strategies to strengthen and scale a business. (Day 1, July 31)
• How to Invest in the Right Franchise: a free seminar with Ms. Noemi Ruiz, Operations Consultant at Francorp Philippines, paired with presentations of various franchise investment packages to help would-be franchisees make informed investment decisions. (Both event days)
• How to Franchise Your Business: a paid seminar for thriving homegrown businesses ready to expand their brand through franchising, to be held at the Summit Galleria Cebu on August 1, 2026.
Know the participating exhibitors through the digital directory : https://drive.google.com/drive/folders/12kXSgqfB82s1gyD6hApdz5pdv5KaKEn6
You can register online for FREE to skip the lines! https://www.pfa.org.ph/event-details/cebu2026
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