𝐖𝐨𝐫𝐥𝐝 𝐓𝐫𝐚𝐯𝐞𝐥 𝐄𝐱𝐩𝐨 𝐘𝐞𝐚𝐫 𝟏𝟎 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐬 𝐢𝐧 𝐂𝐞𝐛𝐮, 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐨𝐩𝐥𝐞 𝐖𝐡𝐨 𝐃𝐫𝐢𝐯𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦

The Cebu leg of World Travel Expo (WTE) Year 10 was officially introduced on Friday during a Media Launch at Golden Prince Hotel & Suites, setting the stage for the three-day travel event on August 14–16, 2026, at Ayala Center Cebu. The Media Launch outlined the vision for the upcoming Cebu edition, which continues the nationwide Year 10 series and reinforces the role of collaboration in strengthening Philippine tourism. This year's event carries the theme "Xtraordinary Journeys, Xceptional Memories," reflecting the experiences created through the collective efforts of destinations, tourism enterprises, local communities, and travel professionals.

In her keynote address, Miles Caballero, Managing Director of World Travel Expo, emphasized that the event has always been rooted in the people who make travel meaningful. "At its heart, the World Travel Expo has always been about people. It is about the destinations that inspire us, the communities that welcome travelers, and the individuals who work behind every experience that makes a journey memorable."

Caballero said travel creates value beyond the destinations themselves. It opens opportunities through conversations, strengthens partnerships across the industry, and connects travelers with the communities that give each place its identity. She also recognized Cebu as an appropriate host for the next leg of World Travel Expo Year 10, citing its rich culture, vibrant tourism sector, and enduring reputation for Filipino hospitality. As the Year 10 series continues, the Cebu edition will provide a platform for destinations and tourism organizations to engage with travelers, build industry partnerships, and promote experiences that contribute to the continued growth of Philippine tourism. World Travel Expo Year 10 will be held from August 14 to 16, 2026, at Ayala Center Cebu