MANILA, PHILIPPINES Outdoor enthusiasts, trail runners, and summit seekers, rejoice! The North Face (TNF), the global icon in technical outdoor apparel and gear, has officially made its triumphant return to R.O.X. (Recreation Outdoor eXchange) at Ayala Center Cebu and The Mall - NUSTAR Southeast Asia’s premier authority on the outdoor lifestyle.
Whether you’re prepping for high-altitude peaks, conquering technical single-tracks, or curating an effortless urban-outdoor wardrobe, The North Face is once again right at your fingertips.
Never Stop Exploring: Built on Legacy and Innovation
Driven by a relentless mandate to push human limits, The North Face remains the global standard for modern exploration. Famous for its athlete-tested and expedition-proven gear, TNF equips local adventurers with industry-leading innovations from the elite Summit Series™ alpine collection to wind-and-waterproof DryVent™ and FutureLight™ outerwear. Alongside technical apparel, store shelves will showcase timeless lifestyle icons like the Nuptse Jacket and the indestructible Base Camp Duffel.
R.O.X.: The Ultimate Home for Outdoor Culture
As the home of the world’s top outdoor brands, R.O.X. continues to solidify its role as the definitive hub for the outdoor community. Reuniting with The North Face energizes the local trail, climb, and travel scene offering a curated space where technical expertise meets pure passion.
"R.O.X. has always been more than a retail store, it’s the starting point for every great story. Welcoming back The North Face reaffirms our commitment to delivering the absolute best technical equipment to Filipino outdoor enthusiasts, all under one roof."
What to Expect In-Store at Ayala Center Cebu and The Mall - NUSTAR
The Latest Seasonal Drops: Dive into fresh arrivals of technical outerwear, high-traction trail footwear, ergonomics-focused packs, and expedition gear.
● Expert Fitting & Gear Advice: Get matched with the right equipment guided by R.O.X.’s in-house Outdoor Specialists, who know the real-world demands of the wild.
Gear Up for Your Next Adventure
Ready to elevate your kit for your upcoming climb, trail run, or journey abroad? Visit R.O.X. at Ayala Center Cebu and The Mall - NUSTAR today, test out the latest gear in person, and experience the iconic return of The North Face firsthand.
Follow the Journey: Stay tuned for store drops, gear showcases, and community events on social media at @roxphilippines.
About The North Face
Founded in 1966, The North Face prepares outdoor athletes for the rigor of their adventures by offering technical, athlete-tested equipment, outerwear, and footwear built on a single enduring promise: Never Stop Exploring.
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About R.O.X. (Recreational Outdoor Exchange)
R.O.X. is the Philippines' leading outdoor retail chain, providing a complete range of gear and apparel from global and local brands. R.O.X. is dedicated to fostering the outdoor community and championing Filipino resilience, recognizing that every journey—big or small—is an adventure worth preparing for.
About Primer Group of Companies
Established in the Philippines in 1985, the Primer Group of Companies aims to be the leader in delivering superior customer experience, and accomplishes this through the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.
The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with around 450 freestanding stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.
For more information, please visit www.primergrp.com
To connect with the Primer Group via Facebook, visit www.facebook.com/PrimerGroup, via Instagram, visit https://www.instagram.com/primergroup and via Twitter, visit https://twitter.com/primergroup
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