All Aboard The SM Seaside Wonder Express for a Magical Christmas Journey

All aboard for a Christmas journey, where every stop brings a little wonder at your most-loved SM Seaside! Christmas magic reaches new heights at SM Seaside City Cebu with the unveiling of The SM Seaside Wonder Express, a grand Victorian-inspired Christmas railway station that brings the warmth and wonder of the holidays to life at the Mountain Wing Atrium. Anchored by a magnificent 45 ft. Christmas tree and a charming railway setting where a miniature train travels around, the centerpiece invites everyone to max out the magic of the season. A landmark clock tower, festive gift and toy kiosks, and intricate station details complete the scene, creating an enchanting destination where families and friends can explore, celebrate, and make lasting Christmas memories.

Beyond the centerpiece, SM Seaside has prepared a lineup of holiday activities that brings the spirit of Christmas to life throughout the season. From magical character encounters and storytelling sessions to dazzling light shows and festive finds, there is something for families and friends to look forward to at every visit.

Young guests can enjoy Mrs. Claus Storytime every Sunday until December 25 at 4 PM at the Mountain Wing Atrium. Families can also look forward to the Santa Claus Meet & Greet, happening every Saturday at 3 PM and 6 PM at the same venue, for a chance to meet Santa and share in the excitement of the holidays.

Adding to the festive atmosphere, the SM Wonderland Holiday Squad Meet & Greet takes place every Wednesday, Friday, Saturday, and Sunday until December 30, with appearances at 3 PM, 6 PM, and 8 PM at the Mountain Wing Atrium.

The holiday spectacle extends to the outdoors with 12 Days of Iconic Christmas: Skypark Illumination, launching on October 30 at 5:30 PM at the Skypark. Following its launch, the illumination will take place every Saturday until December 26, with scheduled shows at 6 PM, 7 PM, and 8 PM, bringing added sparkle to the Christmas season.

For those looking to discover festive finds, the Holiday Bazaar will run from November 6, 2026, to January 3, 2027, at the Mountain Wing Atrium. The celebrations continue on Christmas Day with a special Christmas Day Show on December 25 at 3 PM, also at the Mountain Wing Atrium.

Making the season even more meaningful, SM Seaside invites shoppers to share the spirit of giving through Besties of Joy, the annual holiday charity initiative of SM Supermalls and SM Cares. Running from October 12 to December 25, 2026, the initiative encourages shoppers to take part in its Buy 1, Donate 1 offer. For ₱380, shoppers can purchase one plush toy and donate another to a child in need, extending the joy of receiving a Christmas gift to more children this holiday season.

This year’s collection features four lovable animal plushies: Sera, Sasha, Maki, and Matty. More than cuddly companions, the Besties offer shoppers a meaningful way to share the joy of giving by bringing Christmas gifts and smiles to children under SM Seaside’s chosen beneficiary, The Children of Cebu Foundation, Inc. Through Besties of Joy, SM Supermalls and SM Cares continue to encourage a culture of generosity, reminding everyone that the true warmth of the season comes from sharing what we have with others.

As the holidays draw near, The SM Seaside Wonder Express invites everyone to embark on a magical Christmas journey filled with festive discoveries, shared experiences, and the joy of giving. From the enchanting sights of the Christmas centerpiece to the excitement of seasonal activities and the heartwarming tradition of sharing through Besties of Joy, your most-loved SM Seaside City Cebu brings families and friends together for meaningful moments and cherished memories that capture the spirit of Christmas.