CEBU CITY — Abbott Nutrition and Rose Pharmacy Inc. launched a new patient care program Oct. 6 at Rose Pharmacy Marina Mall, offering Filipino families greater access to nutritional products through exclusive savings on Ensure Gold.
The Abbott Nutritional Patient Care Program (PCP) Card) allows consumers to register without making a purchase and receive a ₱650 discount on every purchase of 1,600 grams of Ensure Gold.
The program is available at 480 Rose Pharmacy branches nationwide, expanding access to nutritional products while giving consumers an opportunity to save on purchases.
Rose Pharmacy Inc. General Manager Michael So opened the launch, welcoming the initiative as another step toward providing greater value to customers.
Abbott Trade Sales Director Alain Atanacio delivered the keynote address, emphasizing the importance of making nutritional care more accessible. Mariel Crisostomo, group general manager of the RRHI Drugstore Segment, also delivered a special message during the event.
The PCP Card is designed around a straightforward registration process, allowing eligible consumers to access the discount without an initial purchase requirement.
The launch reflects the continuing partnership between Abbott Nutrition and Rose Pharmacy to make nutritional care more accessible while providing added value to Filipino families.
With the program now available nationwide, consumers can access the PCP Card and enjoy savings when purchasing Ensure Gold at participating Rose Pharmacy branches.
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