Concertgoers make their way to the SM Seaside Cebu Arena,
Cebu’s newest destination for major entertainment and sporting events.
CEBU, Philippines, 2nd October 2026 - Cebu is becoming a destination where
there is always another reason to stay a little longer. From major concerts and
sporting events to shopping, dining, leisure, and new experiences, visitors can
now max out their Cebu experience by turning a trip to a show or tournament
into a full day—or even a weekend—of discovering what the Queen City of the
South has to offer. For SM Supermalls, this growing mix of experiences at SM
Seaside City Cebu and across the complex adds another dimension to Cebu’s
tourism story, giving both locals and visitors more reasons to come, stay, and
explore.
The SM Seaside Cebu Arena has welcomed major acts including
TJ Monterde, KZ Tandingan, and Yeng Constantino recently, giving music
fans more reasons to visit and experience Cebu.
The arrival of major concerts at the SM Seaside Cebu Arena
has already helped bring this idea to life. The venue welcomed BINI for its
sold-out Signals World Tour followed by IV of Spades’ Andalucia Tour. The
entertainment lineup continued with TJ Monterde and KZ Tandingan’s “In Between”
concert, Hillsong Worship’s Asia Tour, and Yeng Constantino’s Biyaheng Bente
20th Anniversary Concert. Together, these events have brought different
audiences to Cebu, creating more opportunities for music fans from neighboring
provinces and other parts of the country to make a trip out of their concert
experience.
Disney On Ice’s “Let’s Dance!” was officially unveiled during
its media launch at SM Seaside City Cebu.
The calendar now extends beyond music, with basketball and
volleyball tournaments bringing another audience to Cebu. The East Asia Super
League (EASL) will open its 2026–27 season with a double-header at the SM
Seaside Cebu Arena on October 3. These
events add sports tourism to the destination mix, giving fans another reason to
travel to Cebu while creating opportunities to combine games with shopping,
dining, sightseeing, and overnight stays. Other much-anticipated events
expected to draw visitors from other regions to Cebu are Disney On Ice, the
highly anticipated LANY concert this November, and the upcoming SexBomb concert
in December.
For SM Supermalls, these events also complement the unique
mix of experiences at SM Seaside City Cebu, with the mall offering shopping,
dining, entertainment, and leisure activities that visitors can enjoy before or
after a game or show. Together, these experiences add to the range of things
visitors can see, do, and enjoy while in Cebu.
The wider Seaside complex is also expanding its sports and
wellness offering with the AIA Stadium, which provides a venue for football and
community sports activities. Together, these experiences help create a
destination where entertainment, sports, retail, dining, leisure, and
hospitality come together.
As Cebu continues to attract major entertainment and sporting
events, the benefits can extend beyond event venues and into the wider tourism
ecosystem. Visitors create activity for hotels, restaurants, transportation
providers, retailers, and other local businesses, while also generating
employment opportunities for Cebuanos and supporting jobs across the tourism
and service sectors. At the same time, local audiences gain access to
experiences that previously required travel to other cities.
For SM Supermalls, being part of Cebu’s continuing growth
means creating spaces where people can gather, connect, and experience more of
the city. At your most-loved SM Seaside City Cebu, visitors can enjoy a diverse
mix of shopping, dining, entertainment, recreation, and community experiences,
while also exploring the attractions and destinations around the South Road
Properties area. By contributing to a vibrant environment where locals and
visitors can spend time, discover new experiences, and connect with the
community, your most loved mall SM plays its part in Cebu’s evolving tourism,
lifestyle, business, and entertainment landscape.
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About SM Supermalls
SM
Supermalls is one of Southeast Asia's largest mall developers and operators,
with 90 malls in the Philippines and 9 in China. For generations, SM has grown
alongside Filipino communities by creating destinations where people,
businesses, and opportunities come together.
Through
"My SM," SM continues to evolve with the changing lifestyles and
needs of Filipino communities, reimagining the mall experience through
thoughtfully designed spaces, better connectivity, innovative digital
conveniences, and meaningful experiences that foster connection and strengthen
communities.
My
SM. Your Most Loved Supermall.
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