SM Seaside City Unites Entertainment, Tourism, and Lifestyle in Cebu’s Most Ambitious Destination Estate
SM Seaside City Cebu anchors a growing destination estate in
Cebu, bringing together diverse experiences across entertainment, tourism,
sports, lifestyle, and business.
CEBU, Philippines, 9th October 2026 - Cebu continues to strengthen its
position as a leading destination for entertainment, tourism, business, and
leisure, with your most-loved SM Seaside City Cebu at the center
of an evolving destination estate that brings together some of the city’s
biggest experiences.
More than a retail destination, SM Seaside City Cebu is part
of a wider ecosystem that brings entertainment, tourism, sports, dining,
hospitality, business events, and lifestyle experiences together, creating more
ways for Cebuanos and visitors to experience the city.
From retail finds to active entertainment, SM Seaside City
Cebu brings together a diverse mix of retail, dining, entertainment, and
lifestyle experiences.
At SM Seaside City Cebu, retail, dining,
entertainment, and lifestyle experiences converge in one destination. Its scale
and location have made it a major venue for some of Cebu’s most anticipated
events, while the developments within and around the complex continue to expand
its role as a destination for both locals and visitors.
The SM Seaside Cebu Arena lights up South Coast City,
bringing major concerts, sporting events, and large-scale entertainment
experiences to Cebu.
One of the estate’s newest landmarks is the SM Seaside
Cebu Arena, located within South Coast City, the emerging district
taking shape beside SM Seaside City Cebu. Designed for concerts, sporting
events, family entertainment, and large-scale gatherings, the arena gives
Cebuanos more opportunities to experience major events closer to home while
further strengthening Cebu’s position as a destination for large-scale
entertainment and sporting events.
South Coast City brings together entertainment, dining,
retail, business, hospitality, and leisure in one connected district.
Complementing the arena is the upcoming SMX Convention Center Seaside Cebu,
which will expand Cebu’s capacity to host major conventions, exhibitions,
corporate gatherings, and other MICE (Meetings, Incentives, Conferences and
Exhibitions) events. With more than 21,000 square meters of leasable event
space, the convention center will add a significant new venue for business and
large-scale events in the city.
The district will also welcome two hotel properties, Park
Inn by Radisson and Radisson Hotel Cebu, adding accommodation
options for business and leisure travelers while complementing the area’s
growing entertainment and MICE offerings. Together with the arena and
convention center, these developments further establish South Coast City as an
integrated destination within Cebu.
From up-close encounters with penguins at Cebu Ocean Park to
fun-filled rides at Cebu Fun Park, the SM Seaside destination offers
family-friendly experiences for visitors of all ages.
Beyond these major developments, the wider SM Seaside
destination offers experiences for different kinds of visitors. Cebu Ocean
Park brings marine life, education, and family entertainment into the area,
while Cebu Fun Park adds another leisure experience for families and
visitors looking for recreation.
From pickleball at Thirsty Pickle to football at AIA Stadium,
the SM Seaside destination offers more ways for Cebuanos and visitors to stay
active and enjoy sports and leisure.
The estate is also expanding its role as a destination for
sports and active lifestyles. The recently opened AIA Stadium brings
football, fitness, and community activities to the SM Seaside Complex, while Thirsty
Pickle adds pickleball to the area’s growing range of recreational
experiences. Together, they give Cebuanos and visitors more opportunities to
stay active, pursue their interests, and enjoy leisure beyond shopping and
entertainment.
Meanwhile, SM Seaside City Cebu continues to bring people
together through its year-round calendar of mall events, from seasonal
celebrations and community programs to major lifestyle, entertainment, and
cultural experiences. These larger-than-life events keep the destination
vibrant throughout the year, creating extraordinary experiences and maxed-out
moments for visitors, while giving them more reasons to come together, make
memories, and return to Seaside.
What sets the SM Seaside destination apart is the way its
different components complement one another. The retail and lifestyle offerings
of SM Seaside City Cebu are supported by major entertainment and sports venues,
tourism attractions, dining, hospitality developments, and an expanding MICE
infrastructure.
From concerts and sporting events to conventions, family
attractions, active leisure, dining, hospitality, and mall events, the
destination serves different audiences within one connected estate. Families
can explore attractions and enjoy leisure activities, tourists can discover new
experiences, concertgoers can attend major shows, athletes can take part in
sporting events, while business travelers and delegates can access conventions,
accommodations, dining, and entertainment within the same district.
As the estate continues to evolve, SM Seaside City Cebu is
reinforcing its role as one of Cebu’s leading destination hubs, bringing
together experiences that contribute to the city’s growing appeal for
entertainment, tourism, business, and lifestyle.
With every new venue, attraction, and experience, the
destination grows alongside Cebu, creating more opportunities for people to
gather, explore, celebrate, and experience the city in new ways.
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About SM Supermalls
SM
Supermalls is one of Southeast Asia's largest mall developers and operators,
with 90 malls in the Philippines and 9 in China. For generations, SM has grown
alongside Filipino communities by creating destinations where people,
businesses, and opportunities come together.
Through
"My SM," SM continues to evolve with the changing lifestyles and
needs of Filipino communities, reimagining the mall experience through
thoughtfully designed spaces, better connectivity, innovative digital
conveniences, and meaningful experiences that foster connection and strengthen
communities.
My
SM. Your Most Loved Supermall.
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